3 Apr 2022

What is a Brand Book and Why You Need One!

What is a Brand Book and Why You Need One! - WOC Branding

In today’s era, consumers are spoilt for choice. Even simple everyday goods come in a tonne of options. But it’s quite evident that customers are attracted to buying products that come with a brand name. That’s the aura that a brand brings to a product.

Now, you might think that building a brand requires years of expertise. Though that surely is one of the factors, you can also begin small and step by step you can build a brand that is popular all across!

But first, for starters, you must build a brand book for your business. Let’s first understand what a brand book is and why you need one to grow and improve your brand awareness!

What is a Brand Book?

In simple words, a brand book is a manual that defines your brand and its personality. It is basically a set of instructions that are handy when it comes to brand advertising, brand awareness and promotion.

In simple words, a brand book is a manual that defines your brand and its personality. It is basically a set of instructions that are handy when it comes to brand advertising, brand awareness and promotion.

A brand book will give out certain basic standards that must be followed when any advertiser is to take over your branding. It makes your brand’s identity stronger and also allows people better understand your USP. Thus, it helps more people resonate with what you are offering, leading to growth for your brand!

Now that you know what a brand book is, let’s move on to understand how to get your brand book ready.

Getting Your Brand Book Right!

A brand book is like your granny’s big bag of goodies, except it’s filled with all things brand-related. To get it right, you must make sure you pay keen attention to all these individual components!

  • Your Mission Statement: What sets your brand apart from others in the market is your propriety, i.e what your brand is trying to build and how it can add value to your clients. Now, to better frame these details in a precise yet catchy manner, you may choose local brand building agencies.

    For example, if your business is set in Kochi, no other marketers will understand the demographics of your clientele better than a branding agency in Kerala. So, it would be a good idea to use local languages, phrases and collaborate with a creative advertising agency in Kerala to get your needs sorted.

  • Logos, Designs and Colour Palletes: What catches the eye, grabs the heart! To make your brand visually appealing to customers, you must use the right set of colours, fonts and designs. It is very important to get your logo designs perfect as it will stick to your brand’s name forever.

    Big brands invest millions in designing their logos and meticulously choosing their colour palettes. If you want your brand to look unique, you must go to some of the best branding agencies to get the most catchy designs for your brand logo. Then combine it with just the right mix of colours that draw attention as well as new customers!

  • Your Preferred Marketing Channels: For your company to achieve new levels of recognition, one of the key factors is improved visibility. Different marketing methods work for different kinds of products and services. You can choose between traditional methods of advertising such as print media or combine them with modern solutions of digital marketing.

    For your company to achieve new levels of recognition, one of the key factors is improved visibility. Different marketing methods work for different kinds of products and services. You can choose between traditional methods of advertising such as print media or combine them with modern solutions of digital marketing.

Choose your styles and get set go!

To begin your journey as a brand, get all these prerequisites organised and then go ahead to market your brand to a big, big customer base. As we already discussed, your brand book can become a very important tool in helping you grow across the globe.

The first step would be discussing with your team about your brand’s identity and then consulting one of the top branding companies in Kerala to get started. Further, if you have enough networks and resources, you can also reach out to some of the top branding companies in India to cater to a larger audience. That way, you will be able to tap into some of the biggest customer bases and grow exponentially!

So, what are you waiting for? Pick the best fonts, best colours, optimise your logo and put your USP out there into the world to make your brand known to all!

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