Set of rules that explain how your brand works, which are your main brand elements and what is the main goal of your brand. Brand books influence every marketing campaign, communication and product/service. They are like strategic guidelines, as it covers all the aspects of your brand.
The essential elements of a successful brand manual are the colour palette and logo that focus on brand identity and tone, as well as the communicative and informative elements. All these are described very accurately and clearly in the brand book.
It includes some of the main elements of the brand book:-
- Results of Research & Analysis
- Strategic brand development structure
- Defining Brand Name & Identity
- Visual Hierarchy of Brand Elements
- Frameworks of Master Designs
- Technical Details & Methods of Usage
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