A brand is much more than a logo and website. In fact, a brand is called and remembered by its name. And that is precisely why it is important for you to create a brand name that is appealing, memorable, and relevant to your industry. The creative minds at WOC branding have years of experience in creating powerful brand names that can leave a lasting impact. In order to conjure an impactful name for your brand, the team deploys a proven brand naming strategy. Here is a sneak peek into our brand naming process.
Brand Naming – The WOC Way
The creative minds at WOC branding have years of experience in creating powerful brand names that can leave a lasting impact. In order to conjure an impactful name for your brand, the team deploys a proven brand naming strategy. Here is a sneak peek into our brand naming process.
Shaping A Creative Blueprint
Like everything else, the brand naming process needs a blueprint. The team creates the blueprint from our interactions with the client, either by phone or in person. Typically, they will try and figure out the attributes, the unique features and customer benefits of your brand during the brainstorming sessions.
Conjuring Names And Presentation
Once the creative blueprint is ready, the team will quickly get into work mode. They will create hundreds of names thorough research. You might not get to see all those names as our experts will again eliminate certain names after doing many rounds of trademark and Google search. After the presentation, together, we will pick the top 10 names and move on to the next stage.
At this stage, we not only check the trademark of the selected names but also ensure that the name rings the right bell in all the major markets you might foray into. Once you finalize a name, our trademark experts will help you trademark the name while our design team can guide you to create a domain name and URL.
Why Do Industry Leaders Choose Us?
From trademark to linguistic knowledge, the team has an array of tools in their arsenal. Focusing on the needs of our clients, sales and purchase behavior, the team can come up with a brand name that resonates with your product and services. And here is what makes us stand out from the rest:
Case Study 01 - Mirth Hotels & Resorts
Meaning : Amusement which you express by laughing.
Trademark Classes : 36, 37, 39, 43
Case Study 02 - Elo Cakes
Meaning : (Hungarian) Live
Trademark Classes : 30, 35
Case Study 03 - Arenq Energy
Meaning : Retro and futuristic
Trademark Classes : 9, 35
Case Study 04 - SeARCH Projects
Meaning : Discover or carefully designed Structure
Trademark Classes : 35, 37
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