2021

Arenq.New visual identity for ARENQ Energy, specialist in renewable energy, helping industries across the world powering up their energy.

The branding of ARENQ Energy aims to develop a brand territory that respects and values both the technical know-how of energy engineering linked to the installation of photovoltaic panels, as well as the agility and simplicity of use digital solutions created to exploit them. WOC Branding advised ARENQ Energy in its strategic positioning, both editorial and graphic.

This reflection first led to the evolution of the brand logo. The passage in English of the word "energy" initiates the desire for a more ambitious brand image. The next step was the creation of the slogan "Preserving Tomorrow" which now effectively communicates society's ecological commitment through the creation of clean energy.

Brand research and analysis.

That's a dream thinks is worth dreaming. It motivates to develop high-class knowledge, solutions and products (like intelligent energy storage) that make it easy - and fun - for people to contribute to that dream. To help build a world that is cleaner, stronger and healthier for future generations to enjoy.

Over the past few years this dream nested itself into the culture of the company. Firmly. Resulting in an impressive growth of performance. And the development of a unique mentality and company DNA. To reinforce this flow of growth, Design and build a new brand identity that could capture their distinctive combination between innovativeness and positivity, and give them the confidence to aim for even a higher level of potential.