2020

My Warehouse. New visual identity for mywarehouse, specialist in ecommerce, helping industries across the world choice of architectural elements.

The branding of MyWarehouse aims to develop a brand territory that respects and values both the technical know-how of e-commrece linked to the unlimited choice of building meterials , as well as the agility and simplicity of use digital solutions created to exploit them. WOC Branding advised MyWarehouse in its strategic positioning, both editorial and graphic.

This reflection first led to the evolution of the brand logo. The passage in English of the word "my" initiates the desire for a more ambitious brand image. The next step was the creation of the slogan "Proud to be responsible" which now effectively communicates society's ecological commitment through the creation of architectural elements.