2021

Gamloo. Brand Identity development for Lifestyle Mobile Gaming Startup Company.

Approach

To better understand GAMLOO's vision we immersed ourselves into the segment to better understand the gaming world and align our repertoire of perceptions with the strategic goals of the company's business model: How Mobile Gaming and Music relate to each other in order to generate brand awareness.

From the data crossing between brand's behavior facing the gamer audience, we examined the vast repertoire of the segment: from gamer culture to visual styles practiced by youtubers, to understand the assets that the brand would generate in order to create brand recognition. In this brand identity design project we considered the "Hype" aspect set by the brand team, as the tactic for brand awareness is based on a voluminous flow of information and consistency throughout all channels.